It’s impossible to keep up with all the new products out there, but it sure is fun trying! Especially when lines we love launch something new. That is exactly why women rush out to get all those GWPs (gifts with purchase)—and why cosmetics companies offer them. Here are a few cool newbies we discovered.

What-We-Love-In_New-&-Nifty

molton brown
dewy lily of the valley & star anise
This British line offers wonderful scents in body lotions and gels. This new one has a subtle, flowery scent that is oh-so-very-English.
Body lotion, $42; bath & shower gel, $30, available at Nordstrom and Neiman Marcus

eminence
vitaskin targeted treatments
This Hungarian line is known for all-natural, organic products that smell delicious. It has three new creams to treat facial problems naturally: Bright Skin, Firm Skin and Clear Skin. The first uses turmeric and licorice root to prevent discoloration; the second has a retinol alternative and botanical hyaluronic acid to slow the signs of aging; and the third uses tea tree oil and cucumber to control blemishes.
$65 each, available at buynaturalskincare.com

algenist
reveal
From a San Francisco line, this is a color-correcting powder that gives you luminous skin by blurring the appearance of pores and fine lines/wrinkles.
$38, available at Sephora

kiehl’s 
nightly refining micro-peel concentrate
From a brand we trust, this is one of the hottest product launches of the season. It uses quinoa husk extract in an at-home, overnight treatment that offers cell turnover similar to a glycolic peel.
$54, available at Neiman Marcus and Saks Fifth Avenue

davines
oi hand balm
This popular hair brand has launched a body line, including a restorative hand lotion. Enriched with roucou oil, which comes from the annatto plant,
it supposedly has antioxidant properties that can reduce the signs of aging.
$20, available at davines.com