The beauty world can be a little daunting to explore—from TikTok to high fashion runways, there are so many trends to follow that seem to be constantly changing. One day neon eyeshadow is all the rage, and the next more natural looks are everywhere. And it all comes with its own ever-evolving lingo. Here’s a look at what everyone was buzzing about in 2025.
Ate: An expression of admiration for a display of great skill or confidence. Perfected a complicated eye shadow look? You ate that. If it’s exceptionally fabulous, make sure to add that the person “left no crumbs.”
Bixie: A combination of a bob and pixie haircut
Clean Girl: Clean up with this minimalist beauty and fashion aesthetic. It is characterized by “no-makeup” makeup looks, slicked back hair, dewy skin and neutral clothing. The trend also is associated with natural care and self-care.
Dip Dye: This two-tone hair coloring technique leaves the hair dark at the roots while the ends are lighter or brightly colored. Unlike with balayage or other ombres, there is no blend between the colors.
Dupe: Short for “duplicate,” this term refers to an affordable alternative to a luxury beauty product.
Frothing: No, this has nothing to do with a visit to Starbucks—but it does use some of the same equipment. This viral hack uses a frother to change the consistency of beauty products.
Glow Up: A significant and noticeable improvement in one’s appearance
Looksmaxxing: Push your physical appearance to the next level. This trend involves taking steps to maximize attractiveness, such as clearing up acne, going to the gym, getting a new haircut or implementing a skin care routine.
Morning Shed: The removal of skin, hair and self-care products that were put on before going to sleep—creators showing off their morning shed routines grew in popularity thanks to TikTok.
Soap Nails: This squeaky clean makeup trend is a minimalist approach to nail art. It involves painting your nails a simple milky white, beige or light pink that is extremely glossy and buffed. The result: a semi-sheer, luxurious manicure.
Sticky Method: This application technique is used to ensure that makeup covers acne and dark spots. The process involves using grippy primer products and not blending concealer before applying foundation. This ensures that product stays put over the blemish and gives you more pigmented coverage.
Twilighting: No, it doesn’t have anything to do with teen vampires from the 2000s. This hair color trend uses balayage and babylights to create a multidimensional brunette color with warm, gold undertones