In honor of Breast Cancer Awareness Month, beauty brands are doing their part to raise awareness through a variety of initiatives. Here are some great campaigns to support.
lashing out at cancer
For each and every RevitaLash Advanced ($150/3.5 mL, $98/2 mL) and RevitaBrow Advanced ($110/3 mL) purchased through Oct. 31, the brand will donate $2 to breast cancer charities around the world, up to $120,000. These limited edition, award-winning products come in premium, celebratory pink sleeves to honor the cause.
revitalash.com
pucker with a purpose
Clean, vegan beauty brand Deck of Scarlet is known for its high-performance formulas and vivid color palettes. Committed to color and fighting breast cancer, it will be donating 20% of proceeds from sales of its Threeway Solid Lip Oil in Rose Goddess to the National Breast Cancer Foundation during October.
deckofscarlet.com, $28
deep hydration
La Mer’s Crème de la Mer Moisturizing Cream is included in The Estée Lauder Companies’ Breast Cancer Campaign. One hundred percent of the purchase price of its 1-ounce moisturizer (up to $100,000) will be donated to the Breast Cancer Research Foundation for the entire month of October.
cremedelamer.com, $190/1 oz.
blushing beauty
Jo Malone’s Peony & Blush Suede Cologne also is now part of The Estée Lauder Companies’ Breast Cancer Campaign. Fifty percent of the proceeds (up to $60,000) will be donated to the Breast Cancer Research Foundation from Oct. 1 to June 30, 2021. Just when you thought Jo Malone’s fragrances couldn’t get any sweeter …
jomalone.com, $142
hair care < breast care
During October, Good Hair Day (ghd) is donating a portion of its sales to Keep A Breast, a nonprofit organization that raises awareness around breast health, education and support. The brand will donate $10 for every purchase of its Platinum + Pink Limited Edition hair straightener, with the Gold styler and Helio Pink Limited Edition hair dryer.
ghdhair.com, $259