Town&Style

Fall for All: West County Center

Each season brings new trends, colors and styles to the fashion world. With the weather cooling down and the days becoming shorter, it’s time to embrace comfy sweaters, stylish coats and more. But seasonal fashions aren’t the only things coming to West County Center—with unique new stores and special events, there’s a lot to fall for at the shopping center.

Through Oct. 15, West County Center is holding a denim drive to benefit Foster & Adoptive Care Coalition, offering the perfect opportunity to clear some closet space for new items. Angie Moroney, store manager at Buckle, notes that denim trends this fall include distressed items, embellishments like bling and cargo-style pants. “That ’90s and Y2K aesthetic is 100% back,” she explains. “We’re seeing a lot of people looking for cropped or full length flare jeans, and denim jackets and jumpsuits are very popular. Buckle is all about jeans, and we have something to fit everyone.”

For further fashion inspiration, don’t miss the annual Friends of the Rural Parish Workers fall fashion show Oct. 13 at The Ritz-Carlton, St. Louis. Proceeds support The Rural Parish Workers of Christ the King’s mission to serve the impoverished population of Fertile, Missouri. Every year, West County Center provides the fabulous fashion that hits the runway, and stores participating in this year’s show include Anne Taylor, Chico’s, The Normal Brand, J.Jill and more. To purchase tickets, visit friendsofrpw.com.

The latest seasonal fashion trends are just the tip of the iceberg of what is new at West County Center. Fall also is a great time to check out the new offerings at the shopping center, according to senior marketing director Sean Phillips. Over the summer, LoveSac expanded from a kiosk to a full store, offering innovative furniture like its modular sectionals. Outdoor enthusiasts won’t want to miss Gearhead Outfitters, which has opened its only St. Louis location at the center. Another recent addition you’ll find only at West County is Offline by aerie, the activewear extension of the popular lifestyle brand.

If you’re looking for spooky fun, West County Center has you covered as well. In partnership with the Fabulous Fox Theatre, the center is giving away tickets to Beetlejuice: The Musical, which will be playing at the theater Oct. 10 through 22. For the chance to win, be at Lolli & Pops on Sept. 30 by 10 a.m. The 20 winners will be decided in a drawing, and to satisfy their sweet tooth, they will also receive a $20 gift card to the candy shop. You must be 18 or older to enter.

For a break during your fall shopping, West County Center offers plenty of opportunities to unwind. Thanks to a partnership with Hallmark Channel, there are two seating areas where you can catch a seasonal movie. If you need a snack break, don’t forget that the shopping center now partners with GiftAMeal. Take and share a photo of your meal at any of the shopping center’s restaurants, and you’ll help Operation Food Search feed those in need. “This only scratches the surface of what’s new at West County Center this autumn,” Phillips notes. “We hope people will come out and see all we have to offer.”

Fall at West County Center means new stores and a variety of seasonal activities. Pictured on the cover: The staff at Buckle. For more information, visit shopwestcountycenter.com.

Cover design by Julie Streiler
Cover photo by Colin Miller of Strauss Peyton Photography

Pictured at top: Fall brings exciting new opportunities to West County Center
Photo: Colin Miller of Strauss Peyton Photography

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