Haven Industries
Local business gets exclusive line of skincare products and toiletries
Something innovative sprung from a 2010 run-in with the TSA, when Maggie Lane, a hedge fund manager and New York socialite, switched careers to start her own beauty line, Elemental. Lane’s toiletries were confiscated on her way to Europe. “I wanted a travel solution because I broke out in hives when I bought other products,” she says. “I found that some of the better products were in cheaper packaging, so I wanted to mix the idea of an effective skincare line with beautiful packaging.”
As of this summer, the line is available to a wider audience via an exclusive partnership with Haven. Priced at $53 and under, Elemental features the same high-quality
product and beautiful packaging, according to Lane, as many luxury skincare lines. “We want women to feel finally that they’re not getting taken advantage of.”
Haven manager Bill Smith agrees. “We are delighted to have this botanical line, and to be able to bring it to St. Louis women.”
In fact, Smith says the company is poised to give the department stores a run for their money. When we started our business, we just wanted to carry all the things a woman would want for pampering: soft, comfortable clothing, wonderful candles and beautifying cosmetics. We really had no idea how important that last niche would be for us. I’d say 50 percent of our business is in skincare products, and I think that’s because of the quality we carry and the price point.
You don’t have to spend like a princess to look like one.” In her early 30s, Julie Macklowe, a highpowered hedge fund manager, New York socialite, founding board member of New York Fashion Week and Vogue’s 2008 ‘It Girl,’ decided to switch careers to start her own beauty line, vbeauté. The ‘v’ stands for victory over time, provided by the products’ anti-aging botanicals.Vbeauté blossomed out of a 2010 run-in with the TSA, when Macklowe’s toiletries were confiscated on her way to France. “I wanted a travel solution because I broke out in hives when I bought other products,” she says. “I found that some of the better products were in cheaper packaging, so
I wanted to mix the idea of an effective skincare line with beautiful packaging.” After three years of fine-tuning, which included partnering with Geneva-based CRB High Performance Lab, her brand launched in December 2011 at Bergdorf Goodman. As of this summer it is available to a wider audience via an exclusive partnership with Soft Surroundings.
1234 Jonesville Rd. | Anywhere MO | 314.555.1234 | www.haven.com
