If you are new to the world of videoconferencing for work, it can be daunting trying to decide how to look best for the camera. Whether you’re interviewing for a job, connecting with a company executive or hoping to impress a client, think carefully about the details so you’ll project confidence and professionalism.
Before your video meeting, it’s a good idea to hold a practice session. Open the camera on your laptop, and try out different clothing colors and hairstyles. Fabric hues may appear different than they do in ‘real life,’ so make note of the ones that best complement your hair and skin tone. Snap some pictures and save your top looks for future reference.
clothes
It’s easy to get a bit too casual when you are Skyping or Zooming from the comfort of your living room. Consider wearing the same kind of crisp, tailored clothing you would choose for an in-person business meeting. “Don’t forget to iron or steam whatever you put on,” says T&S fashion editor Chrissie Wojciechowski. “Video angles are not always flattering, so if you’re worried about a double chin, try something like a nice turtleneck.”
Aeron Sheffield, medical spa director at Ethos Aveda Salon & Spa, says outfits in blue, black or gray look smart and professional, while small, busy patterns and checks or stripes should be avoided.
hair
Wojciechowski advises shampooing, drying and styling your hair carefully before a video appointment. Sheffield says Ethos stylists recommend hairdos that are softly curled or straight with a bend at the end, but not pushed behind the ears.
makeup
It’s important to keep your face and skin looking soft and natural, Wojciechowski says. Don’t go for overly bright lipstick or eye shadow. Depending on your skin tone, try fresh, subtle shades in neutrals, corals or pinks.
“Less is definitely more when it comes to makeup,” Sheffield agrees. “It can look very distorted on a video call. The natural approach is always safe, and it still gives you that put-together look.”
jewelry
Try a few different combinations during your practice run. Again, keep it simple—modest earrings and a subtle necklace usually work best.
location and camera angle
Setting your laptop directly on your lap results in an upward angle that may highlight neck wrinkles and double chins. Try elevating your computer on a solid cushion or lap desk to achieve a more flattering view.
It’s also important to pick an attractive area of your home as a backdrop. Use a neutral wall background without shadows, and stay away from bedrooms or other areas that are too personal or casual. “Try sitting in front of a window for natural light or investing in a ring light,” Sheffield suggests.