When it comes to real estate, we’re experiencing a time of historic demand and competition. The market can shift in the blink of an eye, and it’s more important than ever for buyers and sellers to work with an experienced brokerage that can help them navigate these unprecedented circumstances. ReeceNichols Real Estate has 120 years of experience supporting buyers and sellers. It is not only the largest but also one of the most trusted brokerages in Kansas and Missouri. This fall, it’s bringing its expertise and brand to St. Louis as Berkshire Hathaway HomeServices (BHHS) Alliance Real Estate rebrands to ReeceNichols.
ReeceNichols and BHHS Alliance are both under the Berkshire Hathaway umbrella, and the two have been sister brokerages since 2021. Bringing the companies together is the next logical step. ReeceNichols president and CEO Mike Frazier notes that merging the two brands will benefit both agents and consumers in St. Louis. “Combining everything under one name will allow us to be more efficient and effective in the region,” he says. “The market continues to be difficult with high demand and low inventory. Now is the right time to deepen our support for St. Louis agents so they can better serve clients.”
For the last 24 consecutive years, ReeceNichols has been ranked as the top brokerage in Kansas City, and it is a top seller of luxury properties in both Missouri and Kansas. More than 2,900 agents operate out of its 48 branch and franchise offices throughout both states. With that solid foundation, the brokerage brings extensive technical, marketing and communication resources to St. Louis. “For most people, buying a home is the most important purchase they will make in their lifetime—and it’s often a process that is filled with frustration and confusion,” Frazier says. “We empower our agents with the necessary resources and information to ensure clients can navigate the
process confidently.”
BHHS Alliance has a 45-year history in St. Louis, and it is currently a top-five brokerage in the region, having sold 1,895 homes at $795 million in sales volume in 2024 alone. Frazier is looking forward to building on that legacy of excellence. “We’re just bringing a different logo and brand—the people and history will stay the same,” he notes. “We’re not swapping out management or agents during the transition. This rebrand is about delivering even more value to buyers and sellers through local expertise, powerful national and global resources and a name they can count on at every step of the journey.”
Frazier is excited to better serve the St. Louis region. As ReeceNichols, BHHS Alliance will continue to give back and support the community. “We’re focused on building up St. Louis and serving local buyers and sellers,” he notes. “Not every house is for every person—our mission is to find the right fit, so everyone can experience the pride and joy of owning their own home. Our agents have the market knowledge and resources necessary to make that dream a reality. It’s an exciting time for ReeceNichols and St. Louis.”
ReeceNichols Real Estate is the largest real estate brokerage in Kansas and Missouri. This fall, it officially launches in the St. Louis region, with Berkshire Hathaway HomeServices Alliance Real Estate rebranding to ReeceNichols. For more information, call 314.997.7600 or visit reecenichols.com.
Cover design and photo courtesy of ReeceNichols Real Estate
Pictured at the top: ReeceNichols president and CEO Mike Frazier
Photo courtesy of ReeceNichols Real Estate