Shine Bright: Genovese Jewelers

Whether it’s glittering baubles, glowing lights or even the glimmer of snow, the holidays are a time when the world shines bright. That festive sparkle doesn’t have to be limited to trimming the tree or decking the halls. Located in Creve Coeur, Genovese Jewelers has fine jewelry for any occasion, including the perfect holiday gifts.

Genovese has been serving the St. Louis community for more than four decades. The family-owned business opened in 1981, and it’s grown to be one of the largest jewelers in the country. The holidays are the perfect time to visit its 7,000-square-foot showroom, according to Nicole Genovese. “Our showroom always has at least $15 million in inventory, and during the holiday season, we have even more,” she notes. “We have gifts for every price point—whether your budget is $300 or $300,000.” A true custom jeweler, Genovese makes 70% of its stock in house so it can control costs and pass those savings on to customers. It also means that much of the jewelry in the showroom are unique, one-of-a-kind pieces created by Genovese’s designers.

When it comes to holiday shopping, Nicole suggests starting with the basics. “In every jewelry box, the staples are a tennis bracelet, tennis necklace and diamond studs,” she says. “These are timeless pieces that you can always wear.” She adds that tennis necklaces are especially popular this year. “Smaller necklaces are very hot right now,” she explains. “People are looking for pieces that they can wear every day and layer with other items.” Genovese recently relaunched its tennis bracelets as pickleball bracelets in recognition of the paddle sport’s skyrocketing popularity. To celebrate the rebrand, it hosted a giveaway, and the jeweler plans to hold another soon.

For trendier pieces this holiday season, Nicole notes that paperclip necklaces are popular right now, and people also are layering white and yellow gold necklaces. “These are the styles you’re going to see on celebrities like Gwyneth Paltrow and Jennifer Aniston,” she says. “We’re also seeing a lot of big gold hoops, and smaller diamond huggies are big, especially for second piercings. These items are trendy and fun; plus, they are easy to wear—you can dress them down or up.” While the most popular metal for staple pieces is white gold, she adds that yellow gold is the metal of choice for more fashion-oriented jewelry.

In addition to an unmatched selection and competitive pricing, Genovese’s highly personal customer service makes the showroom a welcoming place to visit during the holiday season. For those looking for an inside look, Nicole suggests following Genovese Jewelers on Facebook, Instagram and TikTok. “Our social media is very interactive, and it’s a great way to see what we have to offer,” she explains. “You can get a feel for the store, and we showcase many of the trendier pieces. We’ve been serving St. Louis for a long time, and we’re excited to continue to grow with the community.”

Located at 12460 Olive Blvd. in Creve Coeur, Genovese Jewelers is the perfect destination for holiday shopping. Pictured on the cover: Nicole Genovese. For more information, call 314.878.6203 or visit

Cover design by Julie Streiler
Cover photo courtesy of Michael Genovese Jewelers

Pictured at top: Nicole Genovese
Photo courtesy of Genovese Jewelers

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