Town&Style

Spring Fling: West County Center

Each season brings new trends, colors and styles to the fashion world. The warmer spring weather and sunshine mean it’s time to trade in bulky sweaters and coats for bright, fun pieces that make a bold statement. But seasonal fashions aren’t the only things coming to West County Center. From visits with the Easter Bunny to new shopping opportunities, there’s a lot springing up at the Des Peres shopping center.

One of spring’s biggest fashion events is undoubtedly prom. Camille La Vie has all of the latest formalwear styles, and the store’s only St. Louis location is at West County Center. “This year, we’re seeing a lot of floral prints and pastels, with trending colors like pink, yellow, sage and lilac,” store manager Heike Mueller says. “Tiered dresses also are having a moment. When it comes to accessories, monochromatic looks are in, so opt for jewelry that matches the color of the dress exactly. Clear clutches and bags also are popular right now.” While Camille La Vie is best known for its prom fashion, she adds that they have formals for any occasion, including bridesmaid, mother-of-the-bride and guest dresses for any upcoming weddings.

As part of the spring fun at West County Center, a very special guest is hopping by. Through March 30, shoppers can enjoy a meet and greet and purchase a photo package with the Easter Bunny. And furry family members are welcome to join in the fun as well! On March 25, dogs and cats can get their picture snapped with the big bunny. Walk-ins are welcome, but reservations are recommended and can be made through the shopping center’s website—just look for the ‘Bunny’ tab.

The latest seasonal fashion trends just scratch the surface of what is new at West County Center. Spring is bringing even more opportunities for visitors. Fashionistas can check out MOD on Trend. The family-owned boutique offers hand-picked, on-trend clothing for women. This summer, West County Center also will welcome Garage. The Montreal-based retailer is best known for its fashion-forward everyday basics, including denim, cargo bottoms and fleece. For a unique shopping experience, don’t miss Miniso, which is set to open next month. Inspired by Japanese specialty stores, the company offers a wide variety of affordable, well designed products, ranging from tech to home goods to fashion.

In the food court, Popeyes will serve its famous fried chicken starting this fall. West County Center also is continuing its innovative partnership with GiftAMeal to help fight food insecurity in the region. Take and share a photo of your meal at any of the shopping center’s restaurants, including the food court, and you’ll help Operation Food Search feed those in need. It’s as easy as scanning a QR code at the mall or downloading the GiftAMeal app. “West County Center places great importance on supporting organizations that do so much good in the community,” senior marketing director Sean Phillips says. “GiftAMeal makes it simple for both us and shoppers to participate. We are excited to watch the impact continue to grow.”

From visits from the Easter Bunny to fresh fashions for prom, new opportunities and styles are springing up at West County Center. Pictured on the cover: Samantha, Mya, Isabel, Elisa and Nicole show off prom dresses from Camille La Vie. For more information, visit shopwestcountycenter.com.

Cover design by Julie Streiler
Cover photo by Tim Parker Photography

Pictured at top: Camille La Vie manager Heike Mueller
Photo: Tim Parker Photography

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