Turning hardships into hope is the heartbeat of sister-founded business Kindred Spirits Designs. Paige and Ally Nichols were diagnosed with COVID-19 last October, giving them copious time together filled with many activities like crafts and creative projects. Their basement was stocked with vintage buttons, thanks to their late nana who was a seamstress, and it became a gallery of inspiration. Paige made her mom a bracelet out of buttons, sparking an unexpected journey.
With the encouragement of their family, Paige and Ally began promoting their bracelets on social media and quickly needed a name. “Ally and I are kindred spirits,” explains Paige. Much like the sisters, people have been buying these bracelets for their own kindred spirits. The intentional design, beautiful story and meaningful mission behind these bracelets have led to a blossom of bulk orders from the community.
Paige and Ally launched Kindred Spirits Designs with a foundation of generosity and intentionality. For the past six years, Paige has been in and out of hospitals across the St. Louis area. “I’m in pain a lot, and I’m sick a lot,” she shares. “I know that there are other people who are as well. Making these bracelets brings me joy, and I’m hoping it brings them the same encouragement.” As well as spreading positivity throughout the community, Kindred Spirits Designs is helping Paige gain the independence necessary to support herself and her son.
Creating the jewelry business also has empowered Ally, who has Down syndrome. She has moved in with his sister to work on growing Kindred Spirits Designs. “It has given us purpose,” Paige says. “Ally has gained great independence doing her own laundry and even insisting on a coffee machine.” Known as the “Joy Ambassador” on her business card, Ally is fearless and eager to share what she and her sister have created. Paige serves as Chief Artisan, finding inspiration from the world around her.
The sisters encourage each other to get out of their comfort zones. The “Princess Line” was created by Ally. “She’s the princess of the family,” Paige explains. On her side of the workbench, Paige’s bracelets are inspired by the people she meets. Her goal is to bring people joy. “Ally and I have gone through a lot together,” she says. “Everyone has their own story, and people are going through so many different things. The encouragement and constant reminder brings hope and a little extra bit of strength.”
Through Kindred Spirits Designs, Paige and Ally have created more than just bracelets. They’ve built a brand grounded in resilience, love and the power of shared stories. Their journey is a testament to how creativity, connection and a little bit of joy can transform even the hardest seasons into something beautiful.