Town&Style

Trend Report from L.A.: 2.12.20

stylish sweats
Sweatsuits have made a major comeback. Thanks to L.A.-based brands like Skims and Joah Brown, leisurewear has evolved from baggy sweatpants and hoodies to plush, stylish apparel you won’t be embarrassed to wear out. Comfort is key with materials like knit French terry paired with cinched silhouettes, creating the perfect mix of comfort and style. An outfit you can wear running errands and not have to change out of before happy hour? Now that’s a trend I hope is here to stay.

food for your face
Feed your skin like you feed your body. The all-natural, conscious skin care and makeup line cocokind uses superfoods like bakuchiol (a plant-derived retinol alternative) and sea grape caviar extract as its main ingredients. Its mission aligns with L.A.’s mindful philosophy toward food, wellness and beauty, making it an up-and-coming brand among Angelenos.

bag? check!
Rimowa is an established luggage brand that has experienced a recent resurgence in popularity. I can’t count the number of times I’ve seen the signature trunk luggage at LAX baggage claim. Its ‘Original’ aluminum suitcase has inspired contemporary brands like Away and Arlo Skye to create their own interpretations. While the competition doesn’t trail far behind in quality, Rimowa has stood the test of time, something the newer brands have yet to prove.

west coast bijoux
Delicate, fine jewelry has become a staple accessory for most millennials. And like so many other popular brands, L.A. jewelry brand Bychari has emerged as the next Insta-brand beloved by the social media-driven demographic. Price points range from $90 to $2,500, which is fairly affordable compared to fine jewelry giants like Cartier and Tiffany. Each piece is classic with a modern appeal, making your purchase a mini investment you’ll still want three seasons from now.

fleece on fleek
Nothing says cozy like the Louis Vuitton teddy fleece crossbody. An oversized bag that features an equally oversized LV monogram, it looks like a teddy bear and a Louis Vuitton handbag had a baby. Made for cold winter months, it is the perfect designer touch to any snow bunny-inspired ensemble. It may not scream winter in southern California, but it definitely will add an extra layer of warmth during unpredictable Missouri winters.

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