Pantone chose the hue because it is unconventional. Viva Magenta is all about optimism, joy, fearlessness and reconnecting with the beauty of nature. “In this age of technology, we look to draw inspiration from nature and what is real,” says Leatrice Eiseman executive director of the Pantone Color Institute. “Viva Magenta descends from the red family, and is inspired by the red of cochineal. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”
Magenta may be a little daunting to incorporate into your home, especially if you lean towards a more subdued color palette. To bring the color into your design, pick a statement piece like a sofa or another furnishing, and keep the rest of the room neutral. This maintains a cozy feel with the spotlight on the more saturated hue. Pantone suggests pairing Viva Magenta with khaki, sand gray-green colors, along with pastel hues like subtle pinks, blues and purples.
shop the look
Pillow: Marimekko Pieni Unikko Accent Pillow, $39.99 from Nordstrom at West County Center
Rug: Safavieh Monaco 9’ x 12’ Area Rug, $1,243 from Macy’s at West County Center
Vase: Bubbles Vase by Moser, $3,840 from Sallie Home
other trending color options
If magenta isn’t for you, Pantone isn’t the only color expert making predictions for the year. Here are some other hues to consider for a brighter 2023.
- Dark green: Krylon selected Spanish Green, a deep forest hue, as its color of 2023. The shade has a deep connection to nature and pairs well with colors like gold, sandstone and copper.
- Subtle blush: Pink undertones are a great way to warm up your home, especially if you’re transitioning from the stark white interiors that were popular in recent years. Blending blush with beige keeps things neutral while still adding some subtle color. These hues pair well with greens, blues and browns.
- Orangey-pink: For a little more color that still leans neutral, terra-cotta hues are a great option. For contrast, pair them with blues—opposites attract after all. For a bright space, go for a vibrant cobalt or take a more subdued traditional approach with a darker navy.
- Deep teal: For the last few years, colors from nature have been popular, and that’s expected to continue in 2023. Jewel-toned blues and greens are a great way to embrace the trend and energize any space. Pair them with natural elements and textures like wood and stone.
- Simple greige: Greige (a blend of gray and beige) truly goes with anything, and it adds a little more warmth than other gray tones. These hues also can work with earth-tone color palettes, creating a cozy and calm interior.
Sources: Pantone, Better Homes and Gardens
Photo from pinterest.com