When it comes to male grooming, things aren’t what they used to be. Or are they? Barber shops have begun to see a resurgence in the last decade, and thanks to the rise of ‘metrosexuals’ and changing ideals about men’s grooming routines, barber shops have a new place in the beauty industry.
While chains like Great Clips and high-end salons have been the most popular, and even most obvious, options for men’s haircuts, barbershops offer a level of expertise not typical in traditional hair salons. For the last 10 years, St. Louis’ Southtown Barbershop owner Dave Devine has experienced the success and staying power of barbershops.
“All these ‘chain’ shops have their place, as do salons and barbershops,” Devine says. “I can only speak for my place. We specialize or cater to certain styles and cuts—take, for instance, a flattop. You might be able to get one at a chain store or a salon, but I do those every day, every week. Would you rather trust me to do that, or someone who might cut a flattop once in a blue moon? And I believe there is a difference in the atmosphere. We not only allow, but also encourage, group discussions. Sometimes it gets loud!”
Not only have barbershops made a comeback, but so have hairstyles of the past. Devine says some of his most popular requests are for buzzed sides with longer top sections styled with pomade. Think World War II hero meets Brooklyn hipster (or Brad Pitt in Fury). But even if trendy, retro cuts aren’t your style, barbershops cater to a wide variety of clipping, from head trims to taper cuts, beard grooming and shaves. Some barber shops, like Blades On Washington, even offer manicures, a service that definitely would not have been offered pre-Queer Eye America.
Between cuts and shaves, remember that your grooming habits are ultimately what will keep your hair looking and feeling the healthiest. Devine recommends a regular routine that includes a little product and minimal upkeep, simple grooming guidelines that can go a long way. “If you are growing a beard, remember you should treat it the same as the hair on your head,” Devine says. “When you wash or shampoo it, you are stripping the natural oil away. Use conditioner, don’t over shampoo, and get some beard oil to keep it moisturized and feeling soft.”
He summarizes it this way: Adopt a grooming routine that fits your lifestyle, meets your needs and above all, makes your significant other happy. Very sound advice!