make it pop | West County Center has launched a new short-term leasing opportunity for local food companies: Pop-Up Eatery. “The initiative is a great opportunity for local food operators to try their food truck, catering or online businesses in a highly-visible physical location,” says Sean Phillips, senior marketing director for the shopping center. Purveyors who rent the space will have access to all its equipment and appliances, and they’ll also get added marketing support on West County Center’s social media and website.
a brand new “beet’
Beets & Bones in Clayton closed earlier this year, but it’s already gotten new life as Manifest Juice and Broth, opened by original partner Conor VanBuskirk and his new COO Katy Fry. The new venture focuses on glass-bottled juice and sippable broths, and it hopes to add weekly subscriptions for both in the coming months. The menu also features toasts, salads and pastries, and a retail selection features health-focused, grab-and-go meals.
Schlafly Beer and non-alcoholic brewery WellBeing Brewing Co. have announced a new joint venture. People will soon be able to enjoy Wellbeing’s offerings in many of the same on- and off-premise locations in Schlafly’s distribution footprint, and Schlafly will manage sale and production of WellBeing’s brands. “This is a really innovative way to approach collaborative partnerships,” Schlafly CEO Fran Caradonna says. “Under Jeff Stevens’ leadership, WellBeing Brewing Co. has built an incredible brand, and we align in so many ways from our focus on quality to our care for the community. The non-alcoholic beer space is a growing category, so this relationship allows our team to get more beverage options in consumers’ hands through our combined distribution footprints.”
opens + closes
The second Baileys’ Range location is now open at 4175 Shaw Blvd. … Last month, Bistro La Floraison opened in Clayton at 7637 Wydown Blvd. From Take Root Hospitality, the restaurant is in the space formerly occupied by Bars Les Fres, creating a new concept but maintaining some favorites from the old bistro’s menu. … Buzz’s Hawaiian Grill has put down roots with a brick-and-mortar location at 3475 Magnolia Ave. after five years of traveling across St. Louis as a food truck … In more food truck news, the French fry-focused Essentially Fries has discontinued service after five years of serving the StL … Creve Coeur said goodbye to a community staple last month. After having been in business since 1963, Pumpernickles Delicatessen has closed.