Town&Style

Spotlight: Janet McAfee 5.17.23

When it comes to real estate, we’re experiencing a time of historic demand and competition. The market can shift in the blink of an eye, and it’s more important than ever for buyers and sellers to work with experienced agents who can help them navigate these unprecedented circumstances. Beth Schultz of Janet McAfee Real Estate is dedicated to helping clients through the process, so they can avoid the stress and anxiety that often comes with buying or selling a home.

Schultz understands that moving comes with both excitement and stress. Growing up, she and her family moved often. It helped her realize the importance of having someone knowledgeable in your corner. “It’s not as easy as signing a contract and moving furniture,” she says. “There is so much emotion, uncertainty and anxiety to transitioning your family or helping a loved one sell their home, and each transaction is different. Unlike other sales careers, what every client wants and needs is going to be unique. It’s important to work with an expert who can hold your hand through the process and understand your goals.”

Before becoming a real estate agent, Schultz taught in the Communication Studies Department at Southern Illinois University at Edwardsville, focusing on Interpersonal Communication Strategies, Public Speaking and Public Relations. That background combined with community connections she made raising her family in University City made real estate a natural fit. “I’ve raised four kids in St. Louis, and they each went to different high schools, so I’ve been able to solidify my place in different parts of the market,” she explains. “When I was young, I always wanted to be a mom and teacher, and I’ve found that my experience as both support my work as an agent. I can come to my clients with empathy and understanding while also parlaying my communication skills into successful transactions.”

With low inventory and motivated buyers, today’s market is more competitive than ever. Schultz notes that makes working with a seasoned real estate professional even more important. “Successful sales depend on understanding how to work the market to your clients’ advantage,” she says. “Whether you’re buying or selling, things move fast and furious. You need to find an agent who can get you to closing. When interviewing prospective agents, make sure you ask questions about recent transactions. Buyer’s agents should understand what listing agents are looking for and vice versa.”

For Schultz, sharing what makes St. Louis unique is one of the best parts of her job. “Recently, St. Louis was named the  No. 1 metro area on the Wall Street Journal/realtor.com Emerging Housing Markets Index,” she notes. “From the Central West End to University City to St. Charles, we have amazing neighborhoods that offer their own unique vibe, and the city is home to renowned historic architecture. No matter what you’re looking for, you can find the perfect fit. Plus, St. Louisans rally around whatever is best for the entire community. That sets us apart from other major metropolitan areas. We’re passionate about making things better and promoting growth.”

9889 Clayton Rd.
Office: 314.997.4800
Mobile: 314.609.3855
JanetMcAfee.com

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