It’s almost impossible to turn on the TV or flip through a magazine and not see an ad for BB cream and CC cream, but did you know these American makeup trends are anything but American? Korean beauty has become the new face of the cosmetic industry, with potent yet polished products. But what exactly is all the fuss about? Are Korean beauty products any better than our mainstream American and European brands? And is this a fad, or are Korean skincare and makeup here to stay?
[oil control]
BRTC Blemish Recover Balm
Over the years, I have tried everything from powder to liquid foundations in search of full, yet flawless coverage. Between my oily skin and fine lines, makeup tends to settle in every crack and crevice, leaving me with skin that can look greasy and pre-maturely aged. This blemish balm, made specifically for oily skin, covers every imperfection with a nearly invisible texture. Controlling oil and evening-out skin texture, it leaves my face shine-free and, best of all, my ‘wrinkles’ are no longer visible thanks to the cream’s tendency to mitigate imperfections.
$35 at amazon.com
[all-in-one fun]
Prielry Lipstick
I love a good, long-lasting lipstick just as much as the next girl. Unfortunately, I have to prime my lips with a lip balm to avoid color creasing, bleeding and other unattractive lipstick consequences. But I could not believe how hydrated this product left my lips. Prielry Vivid Color Rouge is a soft and hydrating Korean lipstick I discovered and love. No lip balm primer needed, the pretty pale lipsticks last and left my lips soft and supple all afternoon.
$22 at korean beauty stores
[more natural glow]
Clio Professional Art Highlighter
My face highlighters in the past have been liquid products that made my skin look goopy. This one, in light gold, is a powder highlighter that leaves those goopy products in the dust. It couldn’t look any more natural, it lasts all day, and it can be layered throughout the day. The lightweight formula leaves my skin with a natural glow I have yet to discover with any American product.
$35 at clubcliousa.com
[easy peel]
Isa Knox X2D2 Turn-Over 28 Soft Peeling Gel
This peel removes abnormal keratin and blackheads, leaving your skin radiant. After washing and toning, apply the gel to dry skin and massage onto face in a circular motion for 60 seconds. Rinse with warm water, and your skin is left feeling softer than ever.
$35 at amazon.com
[hyaluronic acid + vitamins]
Dr. Jart+ V7 Radiance Toner
Like washing your face, toning should be a part of your daily skincare regimen. It’s no wonder Dr. Jart products have gone mainstream; just check out the V7 Radiance Toner. It offers mild peeling ingredients that remove dead skin cells, increase soft skin texture and create balanced skin tone. The hyaluronic acid moisturizes and protects skin, while the Seven Vitamin Complex (A, B3, B5, C, E, F, H) revitalizes, so your face looks radiant and refreshed.
$37 at amazon.com
Photo: Bill Barrett