The holidays are a time when the world truly shines—and that sparkle shouldn’t be limited to decking the halls. It’s a wonderful opportunity to give something magical to the special people in your life. Whether it’s the perfect gift or a custom engagement or wedding ring, The Diamond Bar in Town and Country has jewelry for every occasion. Owned by designer Christopher Phillips, the store offers a shopping experience unlike any other.
The Diamond Bar lives up to its name by including a fully-stocked bar that is complimentary for guests. It is part of Phillips’ unique approach to customer service. One of his major goals is to create a less stressful jewelry buying experience, and that effort has paid off. The Diamond Bar was named one of America’s Coolest Stores by Instore Magazine. “We’re bridging the gap between comfort and a bespoke experience, and our attention to detail has paid off with national recognition,” Phillips says. “The Diamond Bar is not a normal store. We’ve redefined the shopping experience for our clients.”
One way The Diamond Bar sets itself apart is through its custom jewelry design. With decades of combined experience, Phillips and his fellow designer Jess Troeckler are dedicated to creating one-of-a-kind pieces for clients. The pair have created thousands of designs, each unlike what can be found in the average jewelry display case. Phillips enjoys bringing people’s visions to life, so they walk away happy with something completely original and unique to them. “Our passion is custom design,” he says. “Jewelry is often purchased to commemorate special milestones and occasions. Your story is unique, so you deserve unique pieces to reflect how special these life events are—not just something anyone can buy.”
When designing a custom item at The Diamond Bar, people can bring in their own gemstones or choose from the store’s selection of diamonds and other stones. Phillips and Troeckler only work with natural stones—nothing synthetic or lab-grown. They meet with clients one-on-one to discuss ideas for the design and create sketches. Those sketches are then used to create a 3D model to ensure the customer loves how it looks from every angle. “It really helps people feel more comfortable and confident in the design,” Phillips says. “We want to create something truly personal that exceeds expectations.” From start to finish, the process for creating a custom piece usually takes two to six weeks.
For holiday shoppers who don’t have time to design their own jewelry, The Diamond Bar has a selection of more than 500 bespoke pieces in store. Phillips works to ensure that the showroom is stocked with unique items—you won’t find anything that is mass produced or lacks quality. “When you purchase a piece at The Diamond Bar, it will elevate your collection,” he notes. “Jewelry is very sentimental and personal—it is often passed down from generation to generation in families. Our customers not only love what they buy, but also feel like it is something they can keep forever.
Located in Town and Country at 13360 Clayton Road, The Diamond Bar offers a one-of-a kind shopping experience, including custom jewelry design. Pictured on the cover: Designer Jess Troeckler and owner Chris Phillips. For more information, call 314.548.5100 or visit thediamondbarstl.com.
Cover design by Julie Streiler
Cover photo courtesy of The Diamond Bar
Pictured at the top: The Diamond Bar offers a curated selection of one-of-a-kind pieces.
Photo courtesy of The Diamond Bar
