The holidays gave many of us gifts we’d rather not have: extra pounds, digestive issues, stress and fatigue. But now there’s an effective way to get your life on track, and your favorite jeans over your hips. “Iron Tribe Fitness equips you with the tools you need to transform your body, your health and your life,” says owner Steve Baum. “Our full-time team of certified, degreed coaches and nutritionists helps you achieve meaningful change—for keeps. Results are 100 percent guaranteed, or we’ll give your money back.”
Iron Tribe provides individualized exercise and nutrition coaching to small groups of about 15 clients at a time. “Our tribe includes athletes, business professionals, busy moms, and anyone who’s willing to get serious about changing their life,” Baum explains. “Iron Tribe 101, a four-week, 12-session introduction program, teaches everything you need to know about exercise and nutrition so you can achieve your goals safely and sustainably.” No two classes are alike, so clients never get bored, he notes. “And if you don’t have time to cook, you can order delicious microwaveable meals from us, catered fresh daily by Whole Foods.” Iron Tribe takes a Paleo approach to nutrition, emphasizing unprocessed foods. “We adjust nutrient levels to each individual’s needs as we go along.”
Now, here’s where the ‘tribe’ part comes in. “We’re big on fellowship and what we call ‘tribe touches,’” Baum says. “Group members, including coaches, form a strong bond and hold each other accountable. We motivate and encourage each other, call and text between sessions, and even socialize together. Every time you hit a milestone, like doing your first pull-up, you’ll get a card from your coach. Your results matter to us.”
The most common mistake people make when attempting to lose weight is over-exercising and undereating, Baum notes. “I see a lot of men and women with damaged metabolisms from trying to exercise away their bad food choices,” he says. “We teach clients how to heal their metabolism, raise their metabolic rate, and burn fat by exercising less and eating more.” One client, a lifelong starvation dieter, lost three pants sizes by doubling the amount of calories she consumed to about 2,500 a day. “It took me a month to convince her, but I earned her trust—and it worked!”
Baum, now 47, was a chubby youngster who was ridiculed by other kids. “I started working out and eating better when I was 12, and it turned my life around,” he says. That’s why he’s so passionate about helping others get, and stay, healthy. “When you walk into Iron Tribe Fitness, we want you to feel like you’re the most important person in the room,” he says. “And when you walk out, we want you to think, ‘Wow, that was the coolest experience of my day—I can’t wait to go back!’ Give us a try. You’ll double your energy, achieve maximum health—and look and feel amazing.”
Pictured: Coaches Tanner Boyce and Megan Cottet
Photo: Bill Barrett
[Iron Tribe Fitness is located at 1336 Strassner Drive in Brentwood. For more information, contact 314.265.3503 or sbaum@irontribefitness.com, or visit irontribefitness.com.]
