Cover Story

Spring Changes: West County Center

Each season brings new trends, colors and styles to the fashion world. The warmer weather and sunshine of spring mean it’s time to trade in bulky sweaters and coats for bright, fun pieces that make a bold statement. But seasonal fashions aren’t the only things coming to West County Center. Thanks to unique new stores and dining options, there’s a lot springing up at the shopping center.

Located on Level 1 near Macy’s, Camille La Vie offers a wide variety of on-trend dresses for any formal occasion. “We also have jewelry, handbags and undergarments; it’s truly a one-stop shop,” store manager Haley Durden says. “We have styles that work for school dances, galas and weddings, whether you’re the mother of the bride, a bridesmaid or guest.” The store stocks dresses in sizes ranging from petite to plus, and gowns can be purchased off the rack or specially ordered with a turnaround of only 14 days.

“Camille La Vie is a unique store,” says Sean Phillips, marketing director for West County Center. “It’s a great boutique with a huge array of stylish gowns.” The store moved to the shopping center from Chesterfield Mall last summer, and Durden says the change has been a positive one. “West County is an excellent location,” she notes. “It’s a short drive from anywhere in St. Louis, and we’re looking forward to continuing to grow here.”

Spring formalwear comes with its own exciting styles. Durden says this year’s most popular silhouettes are mermaid and ball gowns. As for colors, any shade of pink or blue is on trend, as are holographic and sparkly fabrics. “Statement backs also are very popular,” she adds. “We’re seeing a lot of dresses with corsets, cutouts and open backs.” Other trends include fitted gowns with front slits, off-the-shoulder styles and 3-D flower embellishments.

Fashionistas can look forward to other exciting new retail options at the center, according to Phillips. The boutique Versona opened recently, offering apparel, jewelry and accessories. Later this spring, Tradehome Shoes will arrive on the scene. Founded in 1921, the retailer has provided exceptional customer service for almost 100 years, and it currently stocks more than 150 brands. In the food court, diners soon will be able to give their meals a personal touch at create-your-own
pizzeria Pieology.

Lululemon Athletica is expanding its presence at the shopping center. The popular athletic clothing brand first came to West County Center as a pop-up shop in 2018. The temporary location has been a big draw, and construction is currently underway on a permanent store on Level 2 near Nordstrom. “The pop-up has been very successful, and we’re excited that the company has taken the opportunity to expand and put down roots here,” Phillips says.

While this spring is bringing a lot to West County Center, even more is on the horizon, and Phillips says St. Louisans can look forward to some exciting announcements in the near future. To keep in the know, stay tuned to the mall’s social media accounts and website.

Spring at West County Center means new stores and a variety of seasonal activities. Pictured on the cover: Sophia Dueñez, Jordyn Haddrill, Tricia Wolf and Lizzie Dueñez try on formal styles from Camille La Vie. For more information, visit shopwestcountycenter.com.

Cover design by Julie Streiler
Cover photo by Tim Parker Photography

Pictured at top: Camille La Vie has fashionable options for every formal occasion.
Photo: Tim Parker Photography

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