Storefront: 2.19.14

>> A peek into the windows of the St. Louis retail world

[beachy boutique]
This month, just in time for spring fever, Crescent Coast opened at The Shoppes at The Crescent in Clayton. The boutique carries casual, coastal-inspired apparel and accessories for males and females of all ages. Featured brands include Southern Tide, Castaway Clothing, Johnnie-O, Sperry Top-Sider, Salt Life and Costa. Renovations began on the store in late October, says store owner Terry Warner. The interior features a lounge area, surfboards and other coastal decor.

[dillard’s debut]
New at Dillard’s this spring, the popular Joan Vass line of women’s clothing will be available at 22 stores nationwide, including the St. Louis Galleria. Vass created her signature fashion line in 1977, based on comfortable, classic fashion made with fine textiles, including silk and cashmere.

storefront-chair[vintage vibes]
Rocket Century, a vintage-modern shop on South Grand Boulevard known for high-quality restored designer furniture and accessories, expanded its merchandise selection, adding three local dealers as part of its newly launched ‘Vintage Modern Collective.’ One of the designers, Hannah Headrick, buys and sells vintage modern furnishings and her home has been featured on Apartment Therapy.

[design collaboration]
Two Clayton-based design firms, award-winning Castle Design and Fibercations, recently merged into a single company. Now known only as Castle Design, the firm focuses on both residential and commercial spaces and hopes the partnership will better position the company for high-profile projects.

[say yes to the dress]
Brides-to-be have a new spot to search for their dream dress. Impression Bridal, an independently owned franchise, recently opened at 4164 Chippewa St. At 13,000 square feet, the store is the largest bridal shop in Missouri and carries gowns for weddings, proms and quinceañeras. It is owned by husband and wife Ihab Elassal and Nagwa Abdelghfour and their son Yasser Elassal. The Elassal family also owns Impression Bridal in St. Charles, which opened in 2012.


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