Chances are, your parents and grandparents spent weeks driving to dealerships and considering options whenever they purchased a car. In today’s busy and time-challenged environment, however, convenience and streamlined service are the expectation, and the professionals at St. Charles Automotive Group are well versed in making the customer experience efficient and enjoyable. With Nissan, Hyundai, Genesis and pre-owned vehicles all on one modern, 50-acre site in St. Peters, they’ve created a sales and service environment where you can spend minimal time and get optimal results.

President and general manager Kevin Maher Jr. says a recent renovation of the Hyundai showroom has created a luxurious, customer-centric atmosphere, the Nissan showroom will get a whole new look next year, and new Genesis sales space will be finished soon. “For customers who are looking at more than one manufacturer, this is a one-stop trip,” Maher says. “We also have hundreds of used vehicles at any time, and you can walk from one salesfloor to the next to find what you want. It’s also easy to buy online.”

Maher says the new Hyundai showroom includes bright, comfortable, functional space for customers to enjoy, and the new Nissan and Genesis showrooms also will offer modern amenities and impressive technology. “We’ll have more electric vehicle charging stations and other forward-thinking features as well,” he says. “We are building for the future.”

The exhilaration of fresh new space dovetails well with the company’s other exciting news—two prestigious manufacturer’s awards bestowed on the Nissan dealership this year. First came the Nissan Award of Excellence, the result of a year of hard work and top-notch service, and then the dealership won Nissan’s Global Award of Excellence, which only its top 50 U.S. stores achieve.

“We are over the moon about this,” Maher says. “We’re the only Nissan dealership in Missouri that has received the Award of Excellence the past two years and the global award for 2023. It’s a big deal.” To be recognized in this way, St. Charles Nissan had to hit a number of lofty goals in sales and service satisfaction, facility presentation, and new and pre-owned sales volume.

Maher says none of the accolades would have been possible without the company’s dedicated employees, many of whom have been on staff for years. “It took our entire team to do it,” he says. “It happened because we keep these goals in mind all year long, and that attitude drives the win.” Maher adds that the staff’s longevity is unusual for any industry. “Our average employee tenure is 17 years,” he notes. “That’s basically unheard of in the auto business.”

Other secrets to success include a Golden Rule of service— treat others as you’d wish to be treated—and a customer-focused attitude in all departments, including sales, service and parts. “We want every client to walk out saying, ‘That was the easiest, most enjoyable automotive experience I’ve ever had,’” Maher says. “We are fully committed to fairness and transparency, and that philosophy doesn’t just keep our staff loyal—it keeps our customers coming back.”

The St. Charles Automotive Group in St. Peters offers a wide selection of new Nissan, Hyundai and Genesis vehicles as well as pre-owned inventory, parts and service departments. For more information, call 636.441.4481 or visit

Cover design by Julie Streiler
Cover photo courtesy of St. Charles Nissan

Pictured at top: St. Charles Nissan has won prestigious awards for service and sales.
Photo courtesy of St. Charles Nissan