Aliza Licht is the founder and president of LEAVE YOUR MARK, bestselling author, and host of the LEAVE YOUR MARK podcast. With more than 20 years in fashion, she consults brands on creative marketing, digital strategy and communications. Her ability to think both creatively and strategically has allowed her to play across multiple disciplines in fashion, beauty, media and technology. She channels and teaches this expertise in both her book and her podcast. You may recognize her as the creator and voice of the award-winning social personality DKNY PR Girl.
What are you doing to keep your kids engaged throughout the day while you’re all at home, and how are you approaching your work? Luckily, my kids have online school from 9 a.m. to 4 p.m. daily, so I have plenty of time to focus on work and my podcast, LEAVE YOUR MARK. I start the day with a workout on Exhale Spa On Demand and have Zoom calls or a recording scheduled in the afternoons. I also aim to connect with at least five people every day, whether by email or a call. I think networking right now is not only important for business, but it feels great to connect with people!
How are you lifting your spirits and keeping sane in the midst of this new normal? My only priority is health for my family, so as long as everyone is healthy, my spirits are up! Other than that, I make it my business to put on real clothes and makeup every day. That’s my sanity.
What’s your biggest challenge right now? Getting groceries. I feel like we get a supply and eat them in a day.
What is your ultimate stay at home garment that’s giving you confidence and comfort? After my workout, I shower and then change into stretchy (and soft!) skinny jeans and a top. I never usually wear jeans, so that’s new to me. I also only wear sneakers at home, which, for everyone who knows me, is insane.
How are you reinventing your Mother’s Day this year? Isn’t every day Mother’s Day?
About this interview series: As Mother’s Day approaches I’ve thought a lot about the importance of shining a light on all moms, particularly in the midst of this unprecedented new normal. The world is changing, but honoring and celebrating mom remains intact. Mothers come in many forms, those who gave birth to us or adopted us; our grandmothers and best friends; and those who found us in times of need and invited us into their lives. As part of my CANDID interview series, I had the pleasure of connecting with inspiring women who are mothers, founders and dynamic individuals. They share their stories of navigating the now and how they’ll re-invent Mother’s Day this year amidst this ongoing pandemic. I will add features daily to lauraksawyier.com until May 10, and all will be featured on townandstyle.com here as well. -LKS
Laura Katherine Sawyier is a women’s personal and wardrobe stylist and founder of the SALON X LKS event series. She is based in St. Louis and New York City.
