Style Features

CANDID: Lena Baranovsky

Lena Baranovsky lives in NYC and is a mom of two boys, Sasha and Niko. After spending seven years as a styling consultant for Intermix, she joined the women’s luxury accessories brand Hunting Season almost nine years ago. Now, she’s COO and partner of the New York-based company. Her role is to manage operations and sales, but her main focus is expanding the brand’s global visibility and ushering in its next phase of growth.

My personal style is effortless.

The best pieces of fashion armor in my closet are Hunting Season’s The Small Top Handle bag in black lizard and Khaite jeans.

I’m making my mark by doing my best to be a generous, kind and compassionate human.

A professional/personal challenge that keeps me up at night is finding family/work balance.

In moments of self-doubt I build myself back up by listing specific things I am grateful for.

My version of self-care consists of meditation, working out and a massage … preferably in that order.

Words of wisdom that resonate with me are, “How you do anything is how you do everything.”

I stay true to my passions by being mindful of practices or situations that help me stay positive, inspired and in-tune with myself and what is important to me.

I’m most proud of my mother who immigrated to the U.S. in her 40s and essentially started her life over in a foreign country, all while being a single mother to my sister and me. I will always be grateful and proud of her strength and sacrifice.

The one thing I would like to say to every woman in the world is, you carry the key to your happiness. I always think Diane von Furstenberg says it best: “When you doubt your power, you give power to your doubt.”

From 5:30 to 8 p.m. Sept. 20, Lena Baranovsky will join Laura Sawyier in conversation for the third SALON x LKS event. Shop handwoven Hunting Season handbags, designed and produced in Colombia, that evening, as well as from 10 a.m. to 3 p.m. Sept. 21. RSVP to

Lena’s items to shop … 

Laura Katherine Sawyier is a women’s personal and wardrobe stylist and founder of the Salon x LKS event series. She is based in St. Louis and New York City. To find out more, visit