By 2030, one in five Americans will be over the age of 65. For more than 165 years, Lutheran Senior Services has served older adults throughout the St. Louis region and beyond. The organization is the eleventh largest nonprofit provider of aging services in the country. It offers a full spectrum of care to make sure seniors can live life according to their own terms. To reflect the way it has continued to evolve to meet the needs of the growing population it serves, the nonprofit recently rebranded itself as EverTrue. The change reflects its continued dedication to providing compassionate, trusted and world-class care to older adults.
The new name is based on the nonprofit’s position as a continued leader in senior services as well its desire to expand its reach. “Lutheran Senior Services has such a history and legacy, especially in St. Louis where we’re headquartered, so the decision to rebrand was not made lightly,” notes Annmarie Wallis, vice president of marketing and communications for EverTrue. “EverTrue embodies our steadfast commitment to our faith, our mission of helping older adults live life to the fullest and the promise to our residents and team members to continue providing trusted, top quality services that help shape lives with joy, purpose and fulfillment.”
Along with the switch to EverTrue, the nonprofit also has a new tagline: Life According to You. Wallis notes that it reflects the organization’s approach to caring for older adults. “We look at each person and see the individual—all of the unique qualities that make them who they are, such as their passion and purpose,” she says. “Our goal is to provide them with choice and control through our services and offerings. We’re walking alongside each person in their unique aging journey.”
The EverTrue brand allows the organization to place its programs under one name. While the nonprofit remains rooted in its Lutheran faith, its services are open to people from a wide variety of backgrounds. Wallis notes the way in which seniors are approaching their golden years is changing, and the nonprofit is ready to meet them where they want to be. “Our research included multiple focus groups to understand how we can best move forward in expanding our visibility and reach as an organization,” she explains. “One of the biggest developments we’ve seen is that people want more choices as their lifestyles evolve.”
In St. Louis, the nonprofit is best known for its Life Plan Communities, which offer a full continuum of care, including independent and assisted living, memory care, short-stay rehabilitation and long-term nursing. EverTrue currently operates five communities in the region, Mason Pointe in Town and Country, Breeze Park in Weldon Spring, Meramec Bluffs in Ballwin, Laclede Groves in Webster Groves and Meridian Village in Glen Carbon, Illinois. Mason Pointe is currently undergoing an expansion, which will offer additional amenities and add 75 new independent living apartments.
Along with providing world-class communities, EverTrue also helps seniors age in place if that is their goal. It recently expanded its Anywhere Care program, previously known as Home & Community-Based Services. The program provides a spectrum of services such as in-home medical care, professional therapy, help with chores and other support. “One senior might be looking for a community to have more opportunities to socialize while another might want to find ways to age in place” Wallis notes. “Everyone has different needs, but we’re here to help them all live a vibrant life.”
As a faith-based nonprofit, EverTrue relies on the support of the community to make its services accessible to all older adults, including affordable housing options for seniors living on limited income. The organization partners with both individuals and corporations to make its mission possible. “We care deeply about not only the people we serve but the broader community as well,” Wallis says. “One of our great aspirations is to see St. Louis as a place where everyone can age well with purpose and fulfillment. We’re grateful for the community partners who support us in that vision.”
The transition to EverTrue has been an exciting one for Lutheran Senior Services. Wallis notes that the change serves as a reflection of the organization’s aspirations moving forward. “We serve a population that has given so much to our community and country—they all deserve the ability to age well with compassionate care they can trust,” she says. “Everything we do is to continue to uplift that mission, including our decision to rebrand. We’re excited for what the future holds as EverTrue. It’s a name that will take us into the next 165 years and beyond.”
Lutheran Senior Services has rebranded as EverTrue. The change builds upon the nonprofit’s legacy of providing compassionate, trusted and world-class care of older adults. Pictured on the cover: Residents enjoy outdoor spaces at EverTrue’s Mason Pointe community. For more information, call 314.968.9313 or visit evertrueliving.org.
Cover design by Julie Streiler
Cover photo courtesy of EverTrue
Photos courtesy of EverTrue
