The digits ‘314’ mean more than just a numeric value to people in St. Louis. Yes, they signify one of our area codes, but more importantly, they mark a lively local movement that promotes area businesses and boosts economic growth. March 14 is officially known as 3.14 Day. It’s a chance for St. Louisans to celebrate everything that makes the metro grand, from people and startups to products and services.
This year, the date also marks the first anniversary of the STLMade movement. The two campaigns have the same mission: to raise awareness of everything positive happening in the city. Lee Broughton, a former Enterprise Holdings exec and founder of brand-buildling firm bbc, is leading the charge. “STLMade is about highlighting all of the people and ideas that make this region such a good place to start up, stand out and stay,” he notes. “St. Louis is experiencing a renaissance, and the movement is working to tell that story.”
Broughton says the effort is driven by the realization that “as we work to attract new talent and businesses to St. Louis, we are far more effective when we speak with one voice. Part of that work is highlighting all that our region offers, including innovation districts, startups, arts organizations, culture and people who are working to drive our region forward.”
The week leading up to 3.14 Day will offer opportunities to celebrate local successes, including a March 12 presentation at Cortex titled “Made for Momentum: What’s Next for Our Regional Narrative.” On March 14, related events include St. Patrick’s Day runs in downtown St. Louis and Cottleville and the 5K Pup Run in Forest Park, plus 3.14 Day promotions and giveaways offered by companies across the area. Many businesses and restaurants will offer food and other items for $3.14, and St. Louisans are invited to post about their experiences using the #STLMade and #314Day hashtags.
Whether you’ve seen the T-shirts around town, read social media posts or are just hearing about the movement for the first time, organizers are encouraging everyone to participate by buying, eating, drinking and sharing what St. Louis has to offer.
Liz Swyers, marketing manager at 4 Hands Brewery, says her company enjoys collaborating with STLMade and its partners and looks forward to improving awareness of the metro area. “Anytime there is an opportunity to connect with a movement for the good of St. Louis, we want to be part of it,” she says. “Our City Wide pale ale and pilsner beers, brewed to support local nonprofits, are perfect for the campaign because they are all about connecting neighborhoods and residents. We are looking forward to welcoming people to the brewery!” On Saturday, City Wide pale ale will be sold for $3.14.
“Everything about the STLMade effort and 3.14 Day is a win-win, and it’s smart business sense for all of us to work together to support the region,” Swyers says. “I think the most important thing about 3.14 Day is that it reminds us to celebrate St. Louis every day.”
Learn more about the STLMade movement, 3.14 Day events and participating businesses at thestl.com.
