When it comes to the holidays, it’s all about the sparkle—and that shouldn’t be limited to just decking the halls. Since 1913, Elleard Heffern Fine Jewelers has been bedecking St. Louisans, fulfilling all of their fine jewelry desires. Whether you’re looking for the perfect gift or wanting to create a unique custom piece, the family-owned business in Clayton is the perfect destination this holiday shopping season.

With its more than 100-year history, Elleard Heffern has deeply rooted connections in the St. Louis community. “It’s wonderful to develop special cross-generational relationships with clients,” third-generation owner Christopher ‘Kit’ Heffern says. “Oftentimes, people will bring in pieces a family matriarch purchased from us, and we transform them into something more modern. You can still have an item from your mother or grandmother, but it now better reflects your own style.” To ensure pieces perfectly meet client expectations, Elleard Heffern diligently works with them to create custom jewelry. It usually takes between two and six weeks to finish a custom piece. For the holidays, Heffern suggests beginning the process in November to ensure that it can be completed on time.

If designing a custom piece isn’t an option this holiday season, Elleard Heffern offers a unique selection of jewelry from international designers. “We’re in the business of providing people with jewelry from around the world that they can have confidence in,” Heffern says. One designer the jeweler is excited to share with St. Louis is Silvia Furmanovich. The Brazilian-based artist creates one-of-a-kind pieces from unusual elements like bamboo and wood marquetry combined with gold and precious stones. “Silvia’s pieces are perfect for the holiday season,” Heffern notes. “The focus is on color and texture with the gemstones as subtle accents, so they are easy to wear during the day, and the pieces are striking enough to transition at night to more formal settings.”

Transitional jewelry is just one trend that is perfect for the holiday season, according to Heffern. “Bracelets that stretch rather than latch over the wrist also are popular,” he notes. “They look just like traditional diamond tennis bracelets, but they have a spring that eliminates the need for a clasp. They’re available in white, yellow and rose gold and myriad diamond sizes, depending on what the client wants.” For more delicate pieces, he suggests turning to designers like Kwiat, Etho Maria and Dana Rebecca—a new designer at Elleard Heffern. “The pieces are feminine and pretty and start at an accessible price point,” he notes. “It’s perfect for a stocking stuffer.”

Elleard Heffern will host a trunk show for Dana Rebecca Nov. 17 to 19. For every $1,000 of jewelry sold to an individual, a pair of state-of-the-art dance shoes will be donated to COCA. The event is just another example of the jeweler’s connection to the community. “We’re not located in a mall, so people have to make a point to visit us,” Heffern notes. “We offer a highly personalized experience, which brings customers and their families back. Our ability to work with generations of clients is truly a testament to what we do here.”

Located in Clayton at 101 S. Hanley Road, Ste. 110, Elleard Heffern Fine Jewelers is the perfect destination for holiday shopping. Pictured on the cover: Fine jewelry from Italian designer Gismondi 1754. For more information, call 314.863.8820 or visit heffern.com.

Cover design by Julie Streiler
Cover photo courtesy of Elleard Heffern Fine Jewelers

Pictured at top: Elleard Heffern will host a trunk show for Dana Rebecca benefitting COCA Nov. 17 to 19.
Photo courtesy of Elleard Heffern Fine Jewelers