Storefront: 12.4.19

mindful merchandise
Customers can shop for the good of others at Seta Thoughtful Living, now open on 39th Street in the Shaw neighborhood. Ethically curated women’s clothing by Route, plant arrangements by LoKey Designs and other home decor items are featured. The store plans to host holiday classes and events, including a Dressember Dress Swap fundraiser to benefit efforts against human trafficking.

With holiday gifting around the corner, it’s the perfect time for a Kendra Scott store to open its doors! The brand just opened its second local jewelry and accessory shop in the Central West End. (The first is at Plaza Frontenac.) The new, 2,000-square-foot store is the company’s 106th U.S. retail location. It includes a Color Bar where shoppers can design their own custom pieces. Founder Kendra Scott started the now billion-dollar company in her spare bedroom with a budget of $500.

stadium style
The $300 million second phase of development at Ballpark Village soon will be home to a new store, Baseballism, featuring baseball-themed clothing and accessories. The retailer has nine locations nationwide.

barks and bites
Treats Unleashed, a retailer of all-natural pet foods and supplies, closed a deal to purchase five Bentley’s Pet Stuff locations in St. Louis and Kansas City. The new locations will get a refreshed look and a revamped selection of products for dogs and cats. Grooming, self-wash stations and pet treat bakeries will be featured as well. The StL metro-area stores are in Wildwood, Kirkwood and Cottleville.

shop ‘til you pop
West County Center in Des Peres has launched a new holiday pop-up store program that runs through Dec. 29. Local boutiques and artisans are selling a variety of clothing, jewelry, accessories and other items ideal for everyone on your gift list.

tress up
Christina White Salon in Brentwood recently cut the ribbon on a major renovation and expansion, doubling its footprint to 3,200 square feet. Owned by Christina and Martin White, the salon is known for hair extensions, balayage and other styling specialties.


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