They may not be the most glamorous beauty products you buy, but shampoo, conditioner and the many assorted creams, masks and mousses for hair are probably among the most important. After all, hair dominates the appearance. You want it to be full, shiny and beautiful. The question is how to achieve that. Unfortunately, there is no one-size-fits-all solution. The answer depends on whether your hair is oily or dry, color-treated or natural, young or old. Here are some of our favorites, many of them brand-spanking new. Unlike most beauty items, hair products don’t come with sky-high pricetags, so you can try out a few to see what works best.

[upscale style]
Oribe Crème for Style
Just a little dab will do ya, but this definitely is not Brylcreem. From the Oribe line of effective shampoos and conditioners, this leave-in cream is an all-in-one that tames frizz, moisturizes and helps with styling.
$39, exclusively at Neiman Marcus

[add good oils]
Briogeo Rosarco Milk Conditioning Spray
Products don’t have to be costly to be effective. Made with 95 percent naturally derived ingredients, Rosarco Milk is a leave-in conditioning spray that gives you shine and body without a driedout look. Made with rosehip, argan and coconut oils (ros-ar-co), it has plenty of vitamins, fatty acids and antioxidants.
$20 at Sephora.com

[it’s all the buzz]
Alterna Caviar Repair Re-Texturizing Protein Cream
Touted by style magazines, Alterna is known to deliver the goods. Its texturizing protein cream is a leave-in treatment for colored or heat-styled hair. It contains caviar extract and vitamin C to smooth strands and repair damage.
$38 at Sephora or Nordstrom

[next-gen oil]
Marula Pure Beauty Oil Weightless Shampoo & Conditioner
Using wheat proteins and quinoa, in addition to the high oleic acid found in marula oil, these products are formulated to moisturize and illuminate hair. They protect color and shield against UV exposure. No parabens, sulfates or phthalates.
$28 at Soft Surroundings

[all new from an old fave]
Bb Full Potential Hair Preserving Shampoo & Conditioner
Keep hair nourished, strong and elastic with the new Bb line, Full Potential. Just launched last month, the products are supposed to reduce breakage, making hair look fuller and healthier. Who doesn’t want that?
$31 and $34 respectively, at fine salons or bumbleandbumble.com

Photo: Bill Barrett