Buying a new beauty product can be fraught with anxiety: how to wear it? Will it stay on? Does it look good on you? So imagine how much harder it is to buy into an entirely new beauty line. And to complicate things even more, there seem to be new cosmetic lines coming out of the woodwork every season. After much care and consideration, here are the new beauty brands of 2015 I’ve fallen in love with and why investing in them makes sense—and cents.
birchbox’s love of color
Beauty industry disrupter BirchBox burst onto the scene in 2010, changing the way we shop for makeup. It was only a matter of time before the successful direct-to-consumer company would innovate again. Now it’s launched its own beauty line, LOC (Love of Color), which features three lipsticks, five eye shadow sticks and a sharpener. The company plans to roll out new colors every six months and even launch additional brands in early 2016. birchbox.com
context
Minimalists, rejoice! Context, a skin care line launched over the summer, is building a name for itself, thanks to simple packaging and no-fuss products. Its Vitamin C All Day Eye Cream helps smooth fine lines, while the Restorative Night Cream gives more established brands a serious run for
their money. At $35 and $45, how can you afford not to give them a try? contextskin.com
louboutin lipstick
Christian Louboutin is not one to disappoint. His newly launched lip line has 38 decadent hues, from iconic rouge to soft neutrals. These are encapsulated in Babylonian-inspired tubes, delicate gold vials topped with crown caps. This lipstick is meant to bring out the queen inside of you, and isn’t that the point when it comes to makeup? christianlouboutin.com
h&m beauty
The fashion store brand may be a household name, but H&M Beauty is the new kid on the beauty block. The brand is known for its vast inventory, and H&M Beauty also reflects this strategy of the company. From liquid lipsticks to nail polish, there’s something for every beauty lover. Just try the Intuition Body Scrub: Apricot and green tea aromas lull you into relaxation while gentle exfoliating beads leave your skin supple and soft. hm.com
