It’s been one year since Jaxen Grey opened its doors at Plaza Frontenac. Founded in the Twin Cities area in Minnesota in 2019, the menswear company offers St. Louis a unique space for brands, customers and stylists to come together for a bespoke shopping experience. The success of the store’s approach to shopping and style is evident in the response it received from the community. “The reception has been incredibly warm—everyone in St. Louis has been quick to embrace us,” says co-owner and fashion director Adam Bevis. “We have a lot of people coming in the store because of word of mouth, which is the best compliment.”
Jaxen Grey was created to help connect customers with innovative clothing brands, and that mission remains true. The store now offers more than 100 brands from all over the world. These include well known options like Faherty and Theory as well as more exclusive offerings, such as Mizzen + Main, 7 Diamonds, Wax London, Marine Layer and Breezy Golf. It even carries The Normal Brand, a popular St. Louis-based clothing line. “Jaxen Grey’s selection is unparalleled,” Bevis says. “We have brands you can’t find anywhere else in the U.S. or in any other brick-and-mortar store period.”
Even beyond its one-of-a-kind selection, what sets Jaxen Grey apart from other retailers is the experience it offers. The store provides full styling services to ensure the shopping experience is both accessible and enjoyable for everyone who visits. “For a lot of guys, shopping is something they just don’t like to do, so we create a very low pressure and fun atmosphere,” Bevis notes. “Visiting Jaxen Grey is like hanging out with friends. That’s what keeps people coming back. Our stylists are very knowledgeable and work hard to ensure that you leave with something you’re going to love.”
With the wide selection of brands on offer, Jaxen Grey has something for everyone, no matter their personal style. This makes the store an excellent option for Father’s Day shopping—there is something to appeal to every kind of dad and even grandfathers. “The store is like a more curated department store,” Bevis says. “We have a little bit of everything, so there are very few people who come in and can’t find something they like.” The selection includes everything from athleisure items to more tailored clothing like upscale suits. Along with basics for every man’s closet, there are more fashionable options for those who want to stand out. The store also carries a wide range of sizes for customer convenience.
When it comes to Father’s Day gifts, Bevis’ suggestion is to keep it simple: “A golf polo is always a winner, and we’ve got a great selection.” There also are a few fashion trends that he is excited about. “We’re seeing a resurgence of people dressing up,” he notes. “Because of COVID, there was a shift toward athleisure and comfort, but we’ve moved away from that. People are looking for sport coats and other formal attire. There’s also been a greater focus on choosing clothes made from natural fibers. No matter what you’re looking for, Jaxen Grey has you covered, and we’ll deliver an experience you won’t forget.”
Located in Plaza Frontenac, Jaxen Grey offers a unique menswear shopping experience, connecting customers with stylists and a curated selection of brands. Pictured on the cover: Store manager Sean Kraham. For more information, call 314.936.5899 or visit jaxengrey.com.
Cover design by Julie Streiler
Cover photo by Tim Parker Photography
Pictured at top: Jaxen Grey offers a wide selection of menswear.
Photo courtesy of Jaxen Grey
