Tech Talk

Tech Talk: Facebook 101

One of the things I do in my day job is help people understand how to use social media to grow their businesses. Many of my clients have a Facebook account but don’t use it regularly. Recently, when I was explaining how Facebook can help promote a business to a client, I realized that many of the 2.07 billion users don’t understand how it works. This month marks 10 years since I created my Facebook account, and I hope the following tips improve your Facebook experience!

➧ set your legacy contact
Facebook now lets you designate someone as your Legacy Contact, which gives the person access to your Facebook account after you pass away. It can be found in your settings section. On the desktop, click the down arrow and scroll to the bottom of the page. In the mobile app, click the ‘hamburger menu’ on the right (three horizontal lines), scroll down to Account Settings, select General and then Manage Account.

➧ save your data
With all of the quality images and videos from your phone, Facebook can take up lots of data. Click on the ‘hamburger menu,’ scroll down to the Help & Settings section and select Data Saver.

➧ discover videos to watch 
While your kids are watching Snaps and their favorite YouTube videos, you can discover popular video feeds on Facebook. On the mobile app, click on ‘TV’ in the menu bar. On your desktop, the option is on the left called ‘Watch.’

➧ invite friends to events
Facebook Events is a great way for organizations to tell more people about an event. Once you indicate you are interested or attending, select the ‘Share’ option to invite friends, share it as a post or share it in messenger.

➧ see your favorite page updates
If you don’t feel like you’re seeing updates from your favorite business pages, make sure you have notifications turned on. Go to the page (such as Town&Style’s at facebook.com/TownandStyle) and find the ‘Following’ option. Make sure you have notifications turned on and change the setting from ‘Default’ to ‘See First.’

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Sheila Burkett is an information technology expert and CEO of Spry Digital, an interactive design agency delivering smart digital solutions. Follow Spry Digital on Twitter (@sprydigital), Facebook (facebook.com/SpryDigital), Instagram (@sprydigital) or LinkedIn (linkedin.com/company/spry-digital-llc).

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