T&S Home Cover Stories

The Luxe Life

When you buy or sell a home that is outside the ordinary, an experienced real estate specialist can be as much of an asset as the property itself, says Sabrina Robb, broker-agent and partner with Keller Williams Luxury International Real Estate. There are a number of Keller Williams Realty offices in St. Louis, many with agents who have special credentials to market and sell luxury homes. Robb’s team, Sabrina Robb Partners, is part of that network, offering a collaborative approach to buying and selling high-end properties.

“Keller Williams Luxury is a boutique group within the global Keller Williams Realty firm, which has more than 165,000 associates and records $350 billion in annual sales in North America—almost $1 billion per day,” Robb says. “Our 2,400 luxury agents nationwide sell an average of $80 million in real estate every day.” There is a considerable amount of knowledge and expertise behind those numbers, Robb notes, and the result is a more pleasant and successful experience for the client. “Our luxury agents are trained and certified in the marketing of high-end properties, which allows us to cast a wide net for our clients,” she explains. “Our vast associate network and market share are efficiently used to market and sell your home.” Robb says the company’s global reach is a unique asset in the real estate business.

“Our agents have access to an extensive network, and we can show available properties on the websites of organizations like The Wall Street Journal, Mansion Global, Proxio and more,” she says. “We can reach out to people all over the world who are relocating to St. Louis easily and quickly.” She says Keller Williams’ St. Louis team also prides itself on working with colleagues closer to home, like Susie Ellis, a luxury agent at Lake of the Ozarks. Ellis operates as a team with her St. Louis counterparts to help buyers find properties at the lake. “Our luxury agents know their neighborhoods well and understand how to work with transactions of this caliber,” she says. “Clients want an agent who is hands-on and will get their properties in front of the right buyers. We know how to price and market a home appropriately so it spends as little time on the market as possible.”

Robb says Keller Williams stays on track with the latest industry technology to ensure successful relationships with buyers and sellers. “Our founder, Gary Keller, has committed to spending $1 billion in overall technology for the company,” she says. “Part of that is a new consumer-facing app that enhances client communication. It won’t replace one-on-one meetings with your agent, but it adds another level of openness and revolutionizes the way you shop for a home. It also allows our agents to provide further value long after your closing date.”

The company has been using a new virtual assistant called Kelle—similar to Apple’s Siri—to communicate with clients, and Robb says more innovations are on the way. The commitment to state-of-the-art advancements reaches across Keller Williams’ other service lines as well, including commercial real estate and rural property sales. “I love that our technology can learn from what you search online and use that information to respond to your specific needs,” Robb says. “It makes both of us smarter—the agent and the client.”

Keller Williams Luxury International Real Estate is committed to helping people buy and sell exceptional homes using the latest technology and a commitment to client communication. Pictured on the cover: Luxury specialists Lauren Blanchard, Julie Otto, Sheryl Deskin, Nicki Moss. In back: Tara Crater, Suzanne Otto, Sabrina Robb, John Breuggeman, Dawn Krause, Time Antrobus, Gina Koerner, Susan Hurley. Not pictured: Susie Ellis. For more information, visit kwluxuryhome.com.

Cover design by Julie Streiler
Cover photo by Tim Parker Photograpy

Pictured at top: Broker-agent and partner Sabrina Robb
Photo courtesy of Keller Williams Luxury International