Branding can make or break a product, especially in the ever-changing and highly competitive world of cosmetics. While some cosmetic companies have capitalized on pop culture trends, there are a select few who have found success parlaying their love of beauty with feminine and fun themes. From cocktails to lingerie, here is a short list of some of my favorite ‘themed’ cosmetic brands.
[‘Tini Beauty]
Created from the notion of cocktailing, ‘Tini Beauty boasts a large collection of lip, eye and nail products that cater to beauty lovers and novices alike. Mix and match Nail Tini’s individual colors to create a polish that can complement your complexion perfectly or indulge with one of Lip Tini’s Champagne or Irish Crème lipsticks. Having recently teamed up with Kardashian makeup artist Rob Scheppy, Eye Tini may have one of the best eye shadow palettes on the market. The Rob Scheppy for ‘Tini Beauty Shadow Palette is a dual-textured matte and shimmer palette with colors that range from neutral White Russian to dark shimmer Bella Notte. The eight colors easily can be mixed, matched and blended to create endless looks. And best of all, ‘Tini Beauty products are cruelty-free, paraben-free, vegan, and free of formaldehyde, formaldehyde resin, toluene, dibutyl phthalate and camphor.
TiniBeauty.com, Products Range from $12 to $39.50
[Naked Princess]
Like its name suggests, Naked Princess products are as sexy and soft as, well, a naked princess. A lingerie and loungewear line that has expanded its brand into makeup and body care, Naked Princess specializes in lip color, perfumes, body lotions and potions meant for the boudoir and beyond. The 24K Love Dust Boudoir Blush is a body powder infused with real 24-karat gold flakes, aloe leaf and cucumber extracts that will leave skin feeling soft as silk. If you’re in the market for a sexy new lip color, check out Naked Princess’ Naked Shine Lip Gloss. Ranging from Nude to Coco, the lip colors are lightweight and contain a non-sting built-in lip plumper.
NakedPrincess.com, Products Range from $22 to $75
[Buxom Cosmetics]
The Sephora-exclusive brand Buxom Cosmetics is all about finding your inner vixen through its array of colorful and candy-like colors. From Buxom’s sultry bronzers to luscious lipsticks, it’s hard to choose my favorite product. The line is best known for its Full-On Lip Polish, a shimmering gloss that comes in 91 colors! It’s safe to say there’s a lip color for every Buxom woman. Plumping and packed with vitamins A and E, this lip gloss is sure to keep your lips soft and smooth, kiss after kiss (whether you’re buxom or not).
Sephora, Chesterfield Mall, Full-On Lip Polish, $19
