Dave Greene’s background encompasses more than 25 years of experience in media and content creation. He’s a former sports talk host, co-founded a monthly sports publication and created a podcasting network as well as St. Louis’ first all-digital sports network, STL Sports Central. His latest project is the Lou Information Station.
How did your new venture come about?
We had an opportunity to purchase 590 AM and realized we could try something new in an area where people have not been innovating. I’ve been in the podcast space for the last seven or eight years, and I learned that people really enjoy being able to listen to niche programming when they want it. That’s really the difference here. While our programming will air on 590 AM, that’s just one of the outlets. You’ll be able to get it from YouTube, watch it live or on demand and listen to it as podcasts. It’s about what type of content people want to consume and when they want to consume it.
Tell me about the format.
We were KFNS until midnight on May 31, and we flipped to KLIS—we’re calling it the Lou Information Station. Our website is louinfo.com. We did that to symbolize that the days of the all-sports format are over. The content is going to be what St. Louis is talking about. St. Louis does talk a lot of sports, and we have great sports connections, but we also have people who are covering culture, business, leadership, food, entertainment—all of the things going on.
Are there any shows you are particularly excited about?
We’re doing a show called Next Gen STL. It will feature a mix of voices, but they’re all going to be either Gen Y or Gen Z. I think we need their perspective. We recently did the first show, and it was fantastic.
You are a real “St. Louis guy.” Why?
I just love the people. I truly do. In different parts of the country, people act and treat others differently. I love the way St. Louisans communicate. We all have this same pride, and as a sports guy, I love that so many people are sports fans. You can always find someone to talk about the Cardinals with—I’m in!
Where are your favorite local eateries?
We’re in Kirkwood and big fans of Billy G’s and Circle 7 Ranch, which are both owned by great St. Louis people. We also really enjoy Mike Duffy’s and PJ’s.
What is the best business advice you ever received?
When I became a manager, I was advised to break my to-do list up into As, Bs and Cs or else the minutiae of this business would bury me. That could not have been more correct, and every morning to this day, I start by making a list and then organizing it.
What gives you energy to launch new ventures?
I love it—business, entrepreneurship, starting new things. It’s just what I do. I was in sports radio for most of my life, and for a lot of it, I woke up at 4:34 a.m. every morning. I never remember dreading a day coming in the door. It’s thanks to the people I get to be around. I spent most of my time working with local business owners and helping them grow.
